An Explorative Study on the Market Relation Between Online and Print Newspapers

Hsiang Iris Chyi, Dominic L. Lasorsa

    Research output: Contribution to journalArticle

    • 61 Citations

    Abstract

    A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers ' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred - even among Internet users - when compared with the online edition, other things being equal.

    LanguageEnglish (US)
    Pages91-106
    Number of pages16
    JournalJournal of Media Economics
    Volume15
    Issue number2
    DOIs
    StatePublished - Jan 1 2002

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    Telephone
    edition
    newspaper
    readership
    Internet
    market
    random sample
    telephone

    ASJC Scopus subject areas

    • Communication
    • Economics and Econometrics

    Cite this

    An Explorative Study on the Market Relation Between Online and Print Newspapers. / Chyi, Hsiang Iris; Lasorsa, Dominic L.

    In: Journal of Media Economics, Vol. 15, No. 2, 01.01.2002, p. 91-106.

    Research output: Contribution to journalArticle

    Chyi, Hsiang Iris ; Lasorsa, Dominic L./ An Explorative Study on the Market Relation Between Online and Print Newspapers. In: Journal of Media Economics. 2002 ; Vol. 15, No. 2. pp. 91-106
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