Who interacts on the Web?: The intersection of users' personality and social media use

Teresa Correa, Amber Willard Hinsley, Homero Gil de Zuniga

    Research output: Contribution to journalArticle

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    Abstract

    In the increasingly user-generated Web, users' personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests factors such as extraversion, emotional stability and openness to experience are related to uses of social applications on the Internet. Using a national sample of US adults, this study investigated the relationship between these three dimensions of the Big-Five model and social media use (defined as use of social networking sites and instant messages). It also examined whether gender and age played a role in that dynamic. Results revealed that while extraversion and openness to experiences were positively related to social media use, emotional stability was a negative predictor, controlling for socio-demographics and life satisfaction. These findings differed by gender and age. While extraverted men and women were both likely to be more frequent users of social media tools, only the men with greater degrees of emotional instability were more regular users. The relationship between extraversion and social media use was particularly important among the young adult cohort. Conversely, being open to new experiences emerged as an important personality predictor of social media use for the more mature segment of the sample.

    LanguageEnglish (US)
    Pages247-253
    Number of pages7
    JournalComputers in Human Behavior
    Volume26
    Issue number2
    DOIs
    StatePublished - Mar 1 2010

    Fingerprint

    Social Media
    Personality
    Social Networking
    Internet
    Young Adult
    Demography
    World Wide Web
    Media Use
    Extraversion (Psychology)
    Extraversion
    Emotion

    Keywords

    • Big-Five
    • Instant messages
    • Internet
    • Personality
    • Social media
    • Social networking sites

    ASJC Scopus subject areas

    • Arts and Humanities (miscellaneous)
    • Human-Computer Interaction
    • Psychology(all)

    Cite this

    Who interacts on the Web? The intersection of users' personality and social media use. / Correa, Teresa; Hinsley, Amber Willard; Gil de Zuniga, Homero.

    In: Computers in Human Behavior, Vol. 26, No. 2, 01.03.2010, p. 247-253.

    Research output: Contribution to journalArticle

    Correa, Teresa ; Hinsley, Amber Willard ; Gil de Zuniga, Homero. / Who interacts on the Web? The intersection of users' personality and social media use. In: Computers in Human Behavior. 2010 ; Vol. 26, No. 2. pp. 247-253.
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